Tell Sainsbury's: Don't Ditch Fairtrade

Sainsbury's Fairtrade protest

Campaigners outside the Sainsbury's AGM have a clear message: Don't ditch Fairtrade on its own-brand tea.

Sainsbury’s is the largest retailer of Fairtrade products in the UK. They’ve decided to abandon Fairtrade certification on some of their own-brand tea products and pilot their own scheme instead, known as 'Fairly Traded'.

Tea farmers in Africa have publicly opposed the move away from the Fairtrade Mark as it takes away their power to decide where to invest the Fairtrade Premium in their communities. We are concerned that this new ‘Fairly Traded’ tea, and any products that follow it, could mean an unfair deal for poor farmers.

Take action and tell Sainsbury's not to ditch Fairtrade with these simple steps:

  • Step 1: Personalise and print our letter to Sainsbury's and get as many people in your parish to sign it
  • Step 2: Print our 'Ditching Fairtrade: Not my cup of tea' mug and take a group photo with it outside your local Sainsbury's
  • Step 3: Hand in the letter to the local store manager. You can go one step further by purchasing a box of 'Fairly Traded' tea and then return it immediately with the letter, explaining why you don't want Sainsbury's ditching Fairtrade.

If you want to organise a group action but you're not really sure where to begin, you can find an organiser's guide, Fairtrade mug props, fliers and even a template press release on the Don't Ditch Fairtrade website. Plan your event, take pictures on the day and share them online with @CAFOD!

Sign the petition asking Sainsbury's to reconsider its plans

Find out more about Sainsbury's dropping Fairtrade

Campaign resources on Sainsbury's and Fairtrade

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What exactly is Fairtrade?

Small-scale farmers and producers in the developing world often bear the costs and risks of trade, while global companies make the profits. Fairtrade products such as tea, cocoa, bananas and thousands of other top quality goods have been bought by companies for sustainable prices. Fairtrade ensures the world’s poorest growers and producers are able to earn a decent living and earn a premium they can put back into their communities.

Fairtrade Facts
  • More than 1.65 million farmers and workers in 74 countries now get a better deal from Fairtrade
  • Over 500 Catholic parishes across England and Wales are certified Fairtrade
  • One in every three bananas sold in the UK is Fairtrade

Why does CAFOD support Fairtrade?

CAFOD founded the Fairtrade Foundation in 1992 along with Christian Aid, Oxfam, Traidcraft, the World Development Movement and the National Federation of Women’s Institutes.

We believe we are all part of the global food system - which means we have the power to change it. Changing the food we buy and choosing products from Fairtrade companies is one of the ways we can help tackle poverty.

What is Fairtrade Fortnight?

Fairtrade Fortnight takes place at the end of February each year. It's a good opportunity to get involved with a CAFOD campaign and speak out for justice in solidarity with the world’s poorest communities.

Find out about Fairtrade Fortnight

Can our parish be a Fairtrade parish?

Your parish can sign up to be a Fairtrade parish today! Simply fill out the Fairtrade parish application form and return to CAFOD.

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